Stereotypes of Scalp and Facial Hair as Measured by the Semantic Differential

36 male and 44 female college students were presented with a series of 15 stimuli which were designed to represent the variables of hair color, hair length, quantity of scalp hair, hair quality and amount of facial hair. Each stimulus was rated on scales representing the Evaluative, Potency, and Activity dimensions. The proposition that stereotypes are identifiable was strongly confirmed. Of 18 specific predictions 15 were also confirmed. Explanation in full of these findings was not effected.