Factors Affecting the Adoption of Mobile Commerce in Malaysia

M-commerce is defined as a subset of e-commerce where any transaction with a monetary value is conducted in a wireless environment by using mobile devices. M-commerce is gaining more attention from both IS research community and business organizations. The focus of this study is to examine the factors affecting the adoption of mobile commerce among Malaysian consumers. The study adopts the revised Technology Acceptance Model (TAM) by adding three antecedents - subjective norm, perceived risk and cost of adoption. Data have been collected from 200 university students using convenience sampling procedure and analyzed using Partial Least Square (PLS). Results show that perceived usefulness has the most significant influence on attitude toward using m-commerce, which is consistent with prior studies. Whereas the indirect influence of perceived ease of use on attitude toward use through perceived usefulness is greater than its direct influence on attitude toward use. Of the three antecedents, only cost of adoption is found to be significantly influencing attitude towards use. Implications of the research findings and suggestions for future research are discussed.