Managing Interactively: Executing Business Strategy, Improving Communication, and Creating a Knowledge-Sharing Culture

From the Publisher: Based on numerous interviews with top CEOs and other professionals,Managing Interactively helps readers become well-versed communicators in today's global,technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today's communication challenges. Distilling the experience of top executives into easily applied techniques,each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today's technologies. Managing Interactively is a must-have for anyone facing the communication challenges of today's volatile business world. How technolog is changing the practice of management It's a challenge to manage in a networked world. Getting "buy-in" is no longer enough to ensure the creation and execution of superb ideas and business strategies. Managers have to connect,inform,and engage people in new was to encourage innovation and action. Managing Interactively gives you direct,practical advice about how to improve your collaboration quotient and use new communication methods and technologies with all busienss partners—including customers,employees,contractors and alliance partners. Based on interviews with 85 executives from savvy companies like General Electric,Microsoft,and IBM,Managing Interactively explains how to: * Develop the ten key competencies necessary for interactive management * Leverage intellectual capital * Unleash creativity and innovation throughhigh-powered collaboration "Finally! A book about the new requirements for communicating effectively in the New Economy. Our interactive world requires you to manage interactively and Mary Boone shows how. "—Don Tapscott,co-author of Digitral Capital: Harnessing the Power of Business Webs and chairman of Digital 4Sight Praise for Leadership and the Computer "Mary Boone has written a terrific book. Interviews with CEOs give it its special edge. "—Tom Peters "Each profile is a valuable example of how to advance a management plan of vision. "—The New York Times