Multidimensional Data-Driven Artificial Intelligence Innovation

Digital transformation of enterprises across industries enabled by new digital technologies is an emerging phenomenon. Firms are challenged to succeed in embracing transformation through digital technology to enable competitive advantages or they will face collapse at the hands of their competitors that do (Fitzgerald et al., 2014). For enterprises to digitalize their products, services, or business model, they need to find a role for digital innovation (Bughin & Zeebroeck, 2017; Manyika et al., 2016). The transition to digital business thus requires enterprises to make a leap toward a new view of data and analytics.

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