Socio-technical Appropriation of Web2.0 for continuing learning on the job

Successfully adopting Web2.0 in companies for purposes such as continuing learning on the job has to take into account that the number of potential users and contributors is much smaller than in the World Wide Web. There the transfer into enterprises requires establishing a socio-technical system that includes organizational change: New roles and tasks have to established, such as facilitation and content cultivation in the Web2.0 context.

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