SİNERJİK YÖNETSEL UYGULAMALARIN STRATEJİ BİLEŞENLERİ ÜZERİNDEKİ ETKİSİNE İLİŞKİN BİR ARAŞTIRMA

calismada yonetim literaturunde giderek daha cok uzerinde durulmaya baslanan sinerjik yonetsel uygulamalar ve bu uygulamalarin yine sinerjik bir yaklasimla Fuchs v.d.(2000) tarafindan gelistirilen strateji bilesenleri uzerindeki etkisi arastirilmistir. Bu amacla, oncelikle sinerji ve sinerjik yonetim tanimlarindan hareketle sinerjik yonetim fonksiyonlari olarak adlandirdigimiz; sinerjik planlama, sinerjik organizasyon tasarimi, sinerjik yurutme ve sinerjik denetim kavramlari gelistirilmistir. Daha sonra da, Fuchs v.d.(2000)'nin stratejik entegrasyon yaklasiminda ortaya koymus olduklari strateji bilesenleri: yon belirleme, urun-pazar odaklanmasi, kaynaklar/yetenekler, organizasyon/ kultur ve bu bilesenlerin olusumuna kaynaklik eden strateji okullari incelenmistir. Literatur incelemesi sirasinda, sinerjik yonetsel uygulamalar ile strateji bilesenleri arasindaki iliskileri inceleyen calismalara pek rastlanmadigi gozlemlenmistir. Bu nedenle bu calismada, sinerjik yonetsel uygulamalarin strateji bilesenleri uzerindeki etkisini ele alan bir model gelistirilmis ve modelde ongorulen iliskiler test edilmistir. Yapilan analizler sonucunda, sinerjik planlama, sinerjik yurutme ve sinerjik denetim fonksiyonlarinin yon belirleme uzerinde, sinerjik yurutme fonksiyonunun urun/pazar odaklanmasi uzerinde, sinerjik organizasyon tasarimi ve sinerjik yurutme fonksiyonlarinin ise kaynaklar/yetenekler ve organizasyon/kultur uzerinde etkili oldugu ABSTRACT In this paper we study the effects of synergistic management practices on strategy components, developed by Fuchs et al. Within this framework, the concepts of synergistic planning, synergistic organizational design, synergistic execution and synergistic controlling are developed. Then, we test the effects of these synergistic concepts on strategy components of Fuchs et al. Strategy components are: direction, product-market focus, resources/capabilities, organization/culture. The number of studies specifically on the subject is extremely limited if not nonexistent. Thus, in this paper we develop a model to test the relevant hypotheses. The results suggest that synergistic planning, synergistic execution and synergistic controlling affect direction. Furthermore, synergistic execution has impact on focus of product market. Finally, synergistic organizational design and synergistic execution

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