Impact of the high-speed Internet on user behaviors: case study in Korea

The growth of Internet usage, spurred by rapidly advancing network technologies, has been bringing about broad changes in customer behaviors related to the Internet, attitudes toward the traditional mass media, and satisfaction. This study attempts to investigate what types of changes have been made in Korea due to the transition of the networking environment. According to the findings, Internet users with a high‐speed Internet service system tend to enjoy various kinds of services, including e‐mail, and depend less on the traditional media, such as TV and radio, for information and entertainment. They also have an increased level of satisfaction in the dimension of convenience.

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