Design for Skin and Shape: An Innovative Design Approach

Although all aspects of a product design are demanding and need several resources to be completed, Design for X (DfX) represents a series of formal methodologies used to optimize a specific aspect of the product design under consideration. Those DfX tools deal with different stages of the product design and there is considerable gap concerning the package design cycle. The proposed methodology Design for Skin and Shape (DfS&S) is focused on the package design industry and offers significant advantage towards its success. It helps the designers to be focused on shapes that are easily recognized by the customers and then create appropriate graphics for them. Following this approach, it is easier to create an innovative optical identity for the product and its packaging during the conceptual stage. The methodology can reduce the development time of the package, while designers have in mind, from the beginning of the design process, the shape which will guide them to its completion. Following the proposed methodology different packaging designs are presented.