Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg's Two-Factor Theory.

Purpose – This paper focuses on the determinants of student satisfaction and retention in a college or university that are assumed to impact students' college experience.Design/methodology/approach – Using empirical data and Herzberg's two‐factor theory, a modified version of the questionnaire developed by Keaveney and Young was administered to approximately 160 undergraduate business students at a state university in South Central Pennsylvania. Using path analysis, the hypothesized effects were tested empirically by incorporating a comprehensive set of independent variables and self‐reported experiential assessments to predict experience, which in turn related to student satisfaction.Findings – The results indicate that the path coefficients from faculty and classes to students' partial college experience are consistent with the assumption that these are key factors that influence student partial college experience. Also, the path coefficient from student partial college experience to satisfaction was co...

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