Flexible display apparatus and flexible display apparatus controlling method

The flexible display device is disclosed. The flexible display device of claim 2 that when the display portion, the display portion rolling, detecting a first sensing unit, the user grip area that is covered by the users grip on the exposed region to detect the surface area exposed at the rolling condition in the display section the total area When the detection unit and, Surface area and user grip area is detected, a control unit for controlling a display to display to reconstruct the screen in an area other than the user grip area in the exposed areas.