Spreading the rooftop revolution: What policies enable solar-as-a-service?

Firms using third-party-ownership (TPO) business models transform solar rooftop installations into a simple service. TPO firms sign long-term agreements with building owners or users to install, finance and manage locally sited solar panels. Customers simply buy solar electricity. The business model can increase total PV market demand by removing central barriers to PV adoption including technology risk, financing needs, and learning costs. TPO is now the dominant US model for residential solar and attempts to use the business model are underway in Europe and Asia.

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