Affiliate Marketing - Perspective of Content Providers

This thesis depicts how content providers (aka publishers or affiliates) use affiliate marketing, a performance oriented internet marketing. Three different content providers were interviewed i ...

[1]  Dennis L. Duffy.  Affiliate marketing and its impact on e‐commerce , 2005 .

[2]  Daniel L. Smytka,et al.  Total Cost Supplier Selection Model: A Case Study , 1993 .

[3]  Patrali Chatterjee,et al.  Commercial Scenarios for the Web: Opportunities and Challenges , 1997, J. Comput. Mediat. Commun..

[4]  Brian S. Butler,et al.  Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace , 1995, J. Comput. Mediat. Commun..

[5]  P. Slovic.  Perception of risk. , 1987, Science.

[6]  Jennifer Rowley,et al.  Just another channel? Marketing communications in e‐business , 2004 .

[7]  Eyal Biyalogorsky,et al.  Setting Referral Fees in Affiliate Marketing , 2003 .

[8]  Amit Bhatnagar,et al.  Choosing the Right Mix of On-line Affiliates: How Do You Select the Best? , 2002 .

[9]  하성도,et al.  Supplier selection and management system considering relationships in supply chain management , 2001 .

[10]  J. P. Benway,et al.  Banner Blindness: Web Searchers Often Miss "Obvious" Links , 1998 .

[11]  P. Chatterjee.  Interfirm alliances in online retailing , 2004 .

[12]  Paul Timmers,et al.  Business Models for Electronic Markets , 1998, Electron. Mark..

[13]  George M. Giaglis,et al.  The role of intermediaries in electronic marketplaces: developing a contingency model , 2002, Inf. Syst. J..

[14]  John Gallaugher,et al.  Revenue streams and digital content providers: an empirical investigation , 2001, Inf. Manag..

[15]  L. D. Boer,et al.  A review of methods supporting supplier selection , 2001 .