The Influence of Flow and Satisfaction of Realistic Performing Art on Revisiting Intention

This study examines empirically the influence of realistic performing art on performing quality, flow, satisfaction and revisiting intention. This study suggests a research model to apply performing quality (story, stage management, acting and stage technology), for user’s flow experience and satisfaction of realistic performing art. Comprehensive and empirical research on realistic performing area has been lacking. We focused our intention on integrating the findings of new IT services. This study empirically conducted survey with data collection of 83 users. The empirical result shows that performing quality of realistic performing art influence positively flow experience. Also, flow experience and satisfaction influence positively revisiting intention. Accordingly, theater and production agency need to consider to adopt the realistic elements in acquiring performing and service quality.