The paper’s premiss is that the extant linear supply chain relationship model that dominates most sectors will rapidly be replaced by a more amorphous supply chain relationship model. It is suggested that entirely new business models are appearing, where the ability to build flexible alliances at speed is a critical management skill. Although these changes will have an impact on all organisations irrespective of size, the focus of the paper is directed towards the SME sector. It is anticipated that the outcomes from this review and the associated research will enhance awareness and understanding of the nature of changes to markets and commercial/supply chain relationships, highlight the potential opportunities and risks and provide guidelines for the developments in strategic management, relationship marketing and risk management.
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