Study on Game and its Impact Factors about Manufacturer-Oriented E-supply Chain with Multi-Buyers

For single-manufacturer-multi-homogeneous-buyer supply chain system,based on market demand with price elasticity of uncertain demand,buyers follow Cournot game,and manufacturers follow Stackelberg game with buyers,a manufacturer-oriented electronic supply chain model is proposed.We found that manufacturers and buyers enhance their competitive advantage in vendor preferred e-supply chain,with the increase of buyers' number,manufacturers get benefit and buyers are disadvantaged.With the increase of commission rates of third-party information platform,manufacturers' revenue reduced.With the increase of its' number,buyers' acceptable commission rate is smaller,finally the availability of the conclusions in this paper are illustrated with practical examples.