The Potential Impact of implementing Project Management strategies in Real Estate SMEs of Pakistan: a Case Study of Sahir Associates Pvt Ltd.

2013 dissertation for MSc in Project Management. Selected by academic staff as a good example of a masters level dissertation. Project Management demand has increased rapidly in today’s world. This phenomenon enables companies to achieve the need of cost effective, fast and quality oriented project deliveries. Many academics have published their work in the field of project management but most of the work is based on large organizations. This research is an attempt to evaluate project management implementation in Small and Medium entities (SMEs) in real estate sector of Pakistan. The research is based on a case study on Sahir Associates Pvt Ltd, a real estate company based in Lahore. In order to collect data from the company a series of semi-structured interviews (qualitative method) has been conducted with the company CEO and selected employees. The data collected from these interviews and a review on literature, a potential model for implementing project management in real estate SMEs of Pakistan has been established. The model shows how three basic objectives of project management which are time, cost and quality can be achieved by structural changes in the company. These changes include cost management, quality criteria, use of technology and use of modern Project Management principle PRINCE2.Similarly the study attempt to answer all research questions raised in the 1st chapter of the study with all the limitation and challenges during the research. Finally using the model, the research highlights on further recommendations for Sahir Associates Pvt Ltd and for the industry overall.

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