Reading a dynamic presentation of Chinese text on a single-line display

Abstract The purpose of this study was to investigate the effects of presentation method and presentation rate on reading a dynamic presentation of Chinese text on a single-line display. A novel presentation concept that Chinese word as a presentation unit was examined. Twenty-four subjects completed 12 experimental treatments composed of four presentation methods (i.e., leading format with conventional layout or LC, rapid serial visual presentation (RSVP) format with conventional layout or RC, leading format with inter-word spacing or LW, and RSVP format with word or RW) and three presentation rates (120-, 240- and 500-character-per-minute). The results revealed that recall accuracy and satisfaction score for the leading format were better than the RSVP format. Furthermore, the layouts that used words as presentation units were better than the conventional layout in which characters were the presentation units. Subjects’ performance deteriorated when presentation rate was at a high speed of 500 characters per minute, particularly for the RSVP method with conventional layout. The implications of the results on reading a dynamic presentation of Chinese text are discussed.

[1]  Marcel Adam Just,et al.  Paradigms and processes in reading comprehension , 1982 .

[2]  James F. Juola,et al.  The use of computer displays to improve reading comprehension , 1988 .

[3]  J F Juola,et al.  Dimensions of lexical coding in Chinese and English , 1982, Memory & cognition.

[4]  S. Hsu,et al.  Interword Spacing in Chinese Text Layout , 2000, Perceptual and motor skills.

[5]  Chien-Hsiung Chen,et al.  Effect of Dynamic Display and Speed of Display Movement on Reading Chinese Text Presented on a Small Screen , 2005, Perceptual and motor skills.

[6]  William S-Y. Wang,et al.  The Chinese Language , 1973 .

[7]  D. B. Duncan.  MULTIPLE RANGE AND MULTIPLE F TESTS , 1955 .

[8]  Christopher D. Wickens,et al.  An introduction to human factors engineering , 1997 .

[9]  Hsuan-Chih Chen.  Reading Chinese Text in Sequential Display Format: Effects of Display Size , 1985 .

[10]  M. Masson.  Conceptual processing of text during skimming and rapid sequential reading , 1983, Memory & cognition.

[11]  Paul Muter,et al.  Reading dynamically displayed text , 1989 .

[12]  F. Sun,et al.  Comparative patterns of reading eye movement in Chinese and English , 1985, Perception & psychophysics.

[13]  Ben Shneiderman,et al.  Designing the User Interface: Strategies for Effective Human-Computer Interaction , 1998 .

[14]  J F Juola,et al.  Factors influencing readability of rapidly presented text segments , 1984, Memory & cognition.

[15]  Lilian L. Stroebe.  Reading Comprehension Tests , 1930 .

[16]  An-Hsiang Wang,et al.  Effects of screen type, Chinese typography, text/background color combination, speed, and jump length for VDT leading display on users’ reading performance , 2003 .

[17]  Paul Muter,et al.  Designing an Interface to Optimize Reading with Small Display Windows , 1999, Hum. Factors.

[18]  J F Juola,et al.  Reading text presented on a small display. , 1995, Applied ergonomics.

[19]  J. Juola,et al.  Visual search and reading of rapid serial presentations of letter strings, words, and text. , 1982 .

[20]  Andrew F. Monk.  Reading Continuous Text from a One-Line Visual Display , 1984, Int. J. Man Mach. Stud..

[21]  J F Juola,et al.  Reading Moving Text on a CRT Screen , 1984, Human factors.

[22]  Hsuan-Chih Chen,et al.  Factors Affecting the Readability of Moving Text on a Computer Display , 1988 .

[23]  Kin-Tong Chan,et al.  Reading sequentially-presented Chinese text : effects of display format , 1991 .