ENHANCED INDUSTRIALIZED CUSTOMIZATION PERFORMANCE BY EMBEDDED MICROSYSTEMS

High-tech buildings lead to new organizational structures multiplying the possibilities of customization and user adaptation. As it will be outlined in the following paper, between industrialized mass customization of buildings and continuous and commercial service value chains built on flexible high-tech buildings a strong relation could be established extending the approach of automation and robotics in construction over the whole life cycle of buildings. Therefore the paper examines and explains synergies between building integrated performance added sub-systems, emerging service based value-creation and new customer integrating industrialization strategies. The paper ends with the conclusion that new market fields for automation and robotics in construction could be entered proactively carrying on existing knowledge into described fields.