Chapter 26 Personal Blogging Individual Differences and Motivations

Current trends in online social interaction have led to an increase in personalization and a decrease in anonymity owing to both technological advances and changing social norms (for a review, see Bargh & McKenna, 2004; McKenna & Bargh, 2000). At the forefront of these changing trends are blogs (short for weblogs), which are personal websites updated regularly by their creator where journal-like entries or “posts” appear in reverse chronological order (Herring, Scheidt, Wright, & Bonus, 2005b). Blog topics vary from personal information (e.g., a log of daily activities, information about friendships and relationships) to political opinion to celebrity gossip to high tech news and information. Blogs can be created with little technological savvy as many blogging websites are user-friendly and allow the blog creator to simply choose a template and begin creating posts. Blogs, such as the ones described AbsTRACT

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