Marketing issues for remanufactured products

Abstract Remanufacturing is an industrial process whereby used products are restored to useful life. This special issue seeks to address marketing issues for remanufactured products and provide an in-depth understanding of their barriers, together with mitigating practices and future opportunities. The articles present and analyse opportunities to improve marketing approaches for remanufactured products through exploring various marketing strategies, consumer behaviours, pricing and branding decisions, and optimized green transportation. This editorial note summarizes the outcomes of the papers published under this special issue, in addition to discussions on various influencing factors on marketing issues for remanufactured products including marketing attributes, customer willingness, pricing practices and performance evaluation methods. The final conclusion shows that there is sufficient scope to explore various perspectives connected with the issues of marketing remanufactured products through different fields of application.

[1]  Atalay Atasu,et al.  Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products , 2012, Manag. Sci..

[2]  Ratna Babu Chinnam,et al.  Remanufacturing Decision-Making Framework (RDMF): research validation using the analytical hierarchical process , 2013 .

[3]  Arshinder Kaur,et al.  Price optimization of multi-stage remanufacturing in a closed loop supply chain , 2018, Journal of Cleaner Production.

[4]  Qinghua Zhu,et al.  A risk-averse marketing strategy and its effect on coordination activities in a remanufacturing supply chain under market fluctuation , 2018 .

[5]  Simme Douwe P. Flapper,et al.  Coordination of manufacturing, remanufacturing and returns acceptance in hybrid manufacturing/remanufacturing systems , 2014 .

[6]  Pratyush Banerjee,et al.  Drivers of consumer purchase intentions for remanufactured products , 2015 .

[7]  Sameh Tebourbi,et al.  Service quality in retail market: effect on attitude, satisfaction and loyalty to the store brands , 2017, Int. J. Bus. Perform. Supply Chain Model..

[8]  Ming-Lang Tseng,et al.  Selecting a remanufacturing quality strategy based on consumer preferences , 2017 .

[9]  A. R. Ometto,et al.  Remanufacturing in Brazil: case studies on the automotive sector , 2013 .

[10]  Qinghua Zhu,et al.  Analyzing internal barriers for automotive parts remanufacturers in China using grey-DEMATEL approach , 2015 .

[11]  Muris Lage Junior,et al.  Production planning and control for remanufacturing: literature review and analysis , 2012 .

[12]  Devika Kannan,et al.  Analyzing sustainable manufacturing practices – A case study in Indian context , 2017 .

[13]  Necati Aras,et al.  Optimal Prices and Trade-in Rebates for Durable, Remanufacturable Products , 2005, Manuf. Serv. Oper. Manag..

[14]  Hadi Ghaderi,et al.  Collection and distribution of returned-remanufactured products in a vehicle routing problem with pickup and delivery considering sustainable and green criteria , 2018 .

[15]  Yanbin Du,et al.  An integrated method for evaluating the remanufacturability of used machine tool , 2012 .

[16]  Adem Orsdemir,et al.  Competitive Quality Choice and Remanufacturing , 2014 .

[17]  James F. C. Windmill,et al.  Design for remanufacture: a literature review and future research needs , 2011 .

[18]  Kannan Govindan,et al.  Application of fuzzy analytic network process for barrier evaluation in automotive parts remanufacturing towards cleaner production – a study in an Indian scenario , 2016 .

[19]  Amy Z. Zeng,et al.  Exploring Chinese consumers' attitude and behavior toward smartphone recycling , 2018, Journal of Cleaner Production.

[20]  Gilvan C. Souza.  Closed-Loop Supply Chains: A Critical Review, and Future Research , 2013, Decis. Sci..

[21]  Charbel José Chiappetta Jabbour,et al.  Selecting green suppliers based on GSCM practices: Using fuzzy TOPSIS applied to a Brazilian electronics company , 2014, Eur. J. Oper. Res..

[22]  Kamran Shahanaghi,et al.  Integrated marketing and operational decisions in remanufacturing of end-of-life products: model and hybrid solution algorithms , 2017 .

[23]  V AgrawalVishal,et al.  Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products , 2015 .

[24]  V. Daniel R. Guide,et al.  OR FORUM - The Evolution of Closed-Loop Supply Chain Research , 2009, Oper. Res..

[25]  Ramanath Subramanyam,et al.  Key Factors in the Market for Remanufactured Products , 2012, Manuf. Serv. Oper. Manag..

[26]  Jen-Ming Chen,et al.  The co-opetitive strategy of a closed-loop supply chain with remanufacturing , 2012 .

[27]  Cheng-Han Wu.  Price and service competition between new and remanufactured products in a two-echelon supply chain , 2012 .

[28]  A. Noorul Haq,et al.  A multi-echelon reverse logistics network design for product recovery—a case of truck tire remanufacturing , 2010 .

[29]  Sergio Rubio,et al.  Key drivers in the behavior of potential consumers of remanufactured products: a study on laptops in Spain , 2014 .

[30]  Jen-Ming Chen,et al.  Dynamic pricing for new and remanufactured products in a closed-loop supply chain , 2013 .

[31]  Luk N. Van Wassenhove,et al.  So What If Remanufacturing Cannibalizes My New Product Sales? , 2010 .

[32]  Devika Kannan,et al.  Role of multiple stakeholders and the critical success factor theory for the sustainable supplier selection process , 2018 .

[33]  Arun Sharma,et al.  Sustainability and business-to-business marketing: A framework and implications , 2010 .

[34]  Cheng-Han Wu,et al.  Product-design and pricing strategies with remanufacturing , 2012, Eur. J. Oper. Res..

[35]  Yacan Wang,et al.  Understanding the purchase intention towards remanufactured product in closed-loop supply chains: An empirical study in China , 2013 .

[36]  Ratna Babu Chinnam,et al.  Aftermarket remanufacturing strategic planning decision-making framework: theory & practice , 2010 .

[37]  Kannan Govindan,et al.  Integrating dynamic acquisition pricing and remanufacturing decisions under random price-sensitive returns , 2013 .

[38]  Benjamin T. Hazen,et al.  The role of ambiguity tolerance in consumer perception of remanufactured products , 2012 .

[39]  Pengji Wang,et al.  Green Marketing Cradle‐to‐Cradle: Remanufactured Products in Asian Markets , 2018 .

[40]  Kenichiro Chinen,et al.  Remanufactured auto parts market in Japan: Historical review and factors affecting green purchasing behavior , 2018 .

[41]  E. Hertwich,et al.  The Oslo Declaration on Sustainable Consumption , 2006 .

[42]  V. Daniel R. Guide,et al.  Optimal pricing for new and remanufactured products , 2015 .

[43]  Erik Sundin,et al.  Core (product) Acquisition Management for remanufacturing: a review , 2015 .

[44]  Anton Ovchinnikov,et al.  Revenue and Cost Management for Remanufactured Products , 2011 .

[45]  Ruud H. Teunter,et al.  Competition for cores in remanufacturing , 2014, Eur. J. Oper. Res..

[46]  Cheng-Han Wu.  OEM product design in a price competition with remanufactured product , 2013 .

[47]  V. Daniel R. Guide,et al.  The Potential for Cannibalization of New Products Sales by Remanufactured Products , 2010, Decis. Sci..

[48]  C. Michaud,et al.  Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products , 2010 .

[49]  Ammar Y. Alqahtani,et al.  Warranty as a marketing strategy for remanufactured products , 2017 .

[50]  Fangchao Xu,et al.  Sustainable collaborative marketing governance mechanism for remanufactured products with extended producer responsibility , 2017 .

[51]  Simme Douwe P. Flapper,et al.  Managing closed-loop supply chains , 2005 .

[52]  James D. Abbey,et al.  Remanufactured Products in Closed‐Loop Supply Chains for Consumer Goods , 2015 .

[53]  Jonathan D. Linton,et al.  Assessing the Economic Rationality of Remanufacturing Products , 2008 .

[54]  Luk N. Van Wassenhove,et al.  The Economics of Remanufacturing Under Limited Component Durability and Finite Product Life Cycles , 2007, Manag. Sci..

[55]  L. V. Wassenhove,et al.  MANAGING PRODUCT RETURNS FOR REMANUFACTURING , 2001 .

[56]  Luk N. Van Wassenhove,et al.  Remanufacturing as a Marketing Strategy , 2008, Manag. Sci..

[57]  Kannan Govindan,et al.  Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future , 2015, Eur. J. Oper. Res..

[58]  Prem Vrat,et al.  Analysis of barriers hindering the implementation of reverse supply chain of electronic waste in India , 2017, Int. J. Adv. Oper. Manag..

[59]  Tsan-Ming Choi,et al.  Pricing and branding for remanufactured fashion products , 2017 .

[60]  P. C. Jha,et al.  Business orientation policy and process analysis evaluation for establishing third party providers of reverse logistics services , 2018 .

[61]  Xiang Li,et al.  Optimal acquisition and production policy in a hybrid manufacturing/remanufacturing system with core acquisition at different quality levels , 2014, Eur. J. Oper. Res..

[62]  Wei Yan,et al.  Implications of channel structure for marketing remanufactured products , 2016 .

[63]  R. Ganeshan,et al.  Analysis of issues controlling the feasibility of automobile remanufacturing business in India , 2017 .