Position matters when we stand together: a linguistic perspective on composite brand extensions
暂无分享,去创建一个
[1] Hongwei He,et al. Evaluation of International Brand Alliances:Brand Order and Consumer Ethnocentrism , 2013 .
[2] C. Osgood. Lectures on Language Performance , 2012 .
[3] Tansev Geylani,et al. Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty , 2008, Mark. Sci..
[4] Bernd H. Schmitt,et al. The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility , 2009 .
[5] Daniel Valois. Chapter 3. Adjectives , 2007 .
[6] Suzanne B. Walchli. The effects of between-partner congruity on consumer evaluation of co-branded products , 2007 .
[7] Loraine Lau-Gesk,et al. Blending Cobrand Personalities: An Examination of the Complex Self , 2007 .
[8] Myung-Soo Jo. Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory , 2007 .
[9] Peter Crompton,et al. The effect of position on the discourse scope of adverbials , 2006 .
[10] Abhijit Biswas,et al. Brand alliance dependency and exclusivity: an empirical investigation , 2004 .
[11] Henrik Uggla. The brand association base: A conceptual model for strategically leveraging partner brand equity , 2004 .
[12] Randi Priluck,et al. Brand alliance and customer-based brand-equity effects , 2004 .
[13] Kevin E. Voss,et al. Building Brands through Brand Alliances: Does a Second Ally Help? , 2004 .
[14] D. Aaker. Leveraging the Corporate Brand , 2004 .
[15] Kevin Lane Keller,et al. The Effects of Ingredient Branding Strategies on Host Brand Extendibility , 2002 .
[16] A. Carnie. Syntax: A Generative Introduction , 2002 .
[17] Randi Priluck,et al. Co‐branding: brand equity and trial effects , 2000 .
[18] Robert W. Ruekert,et al. Signaling Unobservable Product Quality through a Brand Ally , 1999 .
[19] Bernard L. Simonin,et al. Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes , 1998 .
[20] C. Whan Park,et al. Composite Branding Alliances: An Investigation of Extension and Feedback Effects , 1996 .
[21] A. Griffin,et al. Best Practice for Customer Satisfaction in Manufacturing Firms , 1995 .
[22] M. Halliday,et al. Discourse in Society: Systemic Functional Perspectives , 1995 .
[23] Sandra J. Milberg,et al. Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency , 1991 .
[24] One-Soon Her,et al. Topic as a grammatical function in Chinese , 1991 .
[25] John H. Connolly. Constituent Order in Functional Grammar: Synchronic and Diachronic Perspectives , 1991 .
[26] P. Fries. Patterns of information in initial position in English , 1990 .
[27] Edward E. Smith,et al. Combining prototypes: A selective modification model. , 1988 .
[28] Gregory L. Murphy,et al. Comprehending Complex Concepts , 1988, Cogn. Sci..
[29] J. Grimes. Sentence initial devices , 1986 .
[30] James H. Y. Tai. Temporal sequence and Chinese word order , 1985 .
[31] R. Rosenthal. Meta-analytic procedures for social research , 1984 .
[32] Ralph L. Rosnow,et al. Essentials of Behavioral Research: Methods and Data Analysis , 1984 .
[33] Edward E. Smith,et al. On the adequacy of prototype theory as a theory of concepts , 1981, Cognition.
[34] Timothy W. Finin. The Semantic Interpretation of Nominal Compounds , 1980, AAAI.
[35] Nicholas V. Findler,et al. Associative Networks- Representation and Use of Knowledge by Computers , 1980, CL.
[36] Ronald J. Brachman,et al. ON THE EPISTEMOLOGICAL STATUS OF SEMANTIC NETWORKS , 1979 .
[37] P. Suppes,et al. Contemporary Developments in Mathematical Psychology , 1976 .
[38] R. Klatzky. Human Memory: Structures And Processes , 1975 .
[39] Y. R. Chao,et al. A Grammar of Spoken Chinese , 1970 .
[40] Lotfi A. Zadeh,et al. Fuzzy Sets , 1996, Inf. Control..
[41] S. Asch. Forming impressions of personality. , 1946, Journal of abnormal psychology.