Voting behavior is reflected in amygdala response across cultures.

Voting to determine one's leaders is among the most important decisions we make, yet little is known about the brain's role in how we come to these decisions. Behavioral studies have indicated that snap judgments of political candidates' faces can predict election outcomes but that the traits that lead to these judgments differ across cultures. Here we sought to investigate the neural basis for these judgments. American and Japanese natives performed simulated voting judgments of actual American and Japanese political candidates while neural activity was measured using functional magnetic resonance imaging (fMRI). Candidates for whom participants chose to vote elicited stronger responses in the bilateral amygdala than candidates for whom participants chose not to vote. This was true regardless of either the participant's culture or the target's culture, suggesting that these voting decisions provoked the same neural response cross-culturally. In addition, we observed a participant culture by target culture interaction in the bilateral amygdala. American and Japanese participants both showed a stronger response to cultural outgroup faces than they did to cultural in group faces, however this was unrelated to their voting decisions. These data provide insight to the mechanisms that underlie our snap judgments of others when making voting decisions and provide a neural correlate to cross-cultural consensus in social inferences.

[1]  Jason P. Mitchell,et al.  A neural mechanism of first impressions , 2009, Nature Neuroscience.

[2]  J. O'Doherty,et al.  Automatic and intentional brain responses during evaluation of trustworthiness of faces , 2002, Nature Neuroscience.

[3]  H. K. Lee,et al.  They don't all look alike: individuated impressions of other racial groups. , 1993, Journal of personality and social psychology.

[4]  John Antonakis,et al.  Predicting Elections: Child's Play! , 2009, Science.

[5]  J. Grafman,et al.  The Human Amygdala: An Evolved System for Relevance Detection , 2003, Reviews in the neurosciences.

[6]  William A. Cunningham,et al.  Performance on Indirect Measures of Race Evaluation Predicts Amygdala Activation , 2000, Journal of Cognitive Neuroscience.

[7]  Henrik Jordahl,et al.  Faces of Politicians: Babyfacedness Predicts Inferred Competence but Not Electoral Success , 2009 .

[8]  A. Dale,et al.  Selective averaging of rapidly presented individual trials using fMRI , 1997, Human brain mapping.

[9]  Motoki Watabe,et al.  Uncertainty, Trust, and Commitment Formation in the United States and Japan1 , 1998, American Journal of Sociology.

[10]  Stephan Hamann,et al.  Neural Bases of Motivated Reasoning: An fMRI Study of Emotional Constraints on Partisan Political Judgment in the 2004 U.S. Presidential Election , 2006, Journal of Cognitive Neuroscience.

[11]  William A. Cunningham,et al.  PSYCHOLOGICAL SCIENCE Research Article Affective Flexibility Evaluative Processing Goals Shape Amygdala Activity , 2022 .

[12]  Joan Y. Chiao,et al.  The Political Gender Gap: Gender Bias in Facial Inferences that Predict Voting Behavior , 2008, PloS one.

[13]  Roya Ayman,et al.  Leadership perception: The role of gender and culture. , 1993 .

[14]  C. I. Wright,et al.  Sex-differential brain activation during exposure to female and male faces , 2004, Neuroreport.

[15]  M. Crommelinck,et al.  Effect of Familiarity on the Processing of Human Faces , 1999, NeuroImage.

[16]  M. Torrens Co-Planar Stereotaxic Atlas of the Human Brain—3-Dimensional Proportional System: An Approach to Cerebral Imaging, J. Talairach, P. Tournoux. Georg Thieme Verlag, New York (1988), 122 pp., 130 figs. DM 268 , 1990 .

[17]  Andrew D. Engell,et al.  The role of the amygdala in implicit evaluation of emotionally neutral faces. , 2008, Social cognitive and affective neuroscience.

[18]  H Fischer,et al.  Differential response in the human amygdala to racial outgroup vs ingroup face stimuli , 2000, Neuroreport.

[19]  Sarah L. Master,et al.  Neurocognitive correlates of liberalism and conservatism , 2007, Nature Neuroscience.

[20]  Antonio Rangel,et al.  A neural basis for the effect of candidate appearance on election outcomes. , 2008, Social cognitive and affective neuroscience.

[21]  G. Glover,et al.  Dissociated neural representations of intensity and valence in human olfaction , 2003, Nature Neuroscience.

[22]  D. S. Martin Person perception and real-life electoral behaviour , 1978 .

[23]  D. A. Kenny,et al.  Cross-cultural consensus in personality judgments. , 1997, Journal of personality and social psychology.

[24]  A. Todorov,et al.  Inferences of Competence from Faces Predict Election Outcomes , 2005, Science.

[25]  R. Adolphs Cognitive neuroscience: Cognitive neuroscience of human social behaviour , 2003, Nature Reviews Neuroscience.

[26]  Jyuji Misumi,et al.  The Performance-Maintenance (PM) Theory of Leadership: Review of a Japanese Research Program. , 1985 .

[27]  E. Phelps Emotion and cognition: insights from studies of the human amygdala. , 2006, Annual review of psychology.

[28]  Jordan Grafman,et al.  Politics on the brain: An fMRI investigation , 2006, Social neuroscience.

[29]  A. Baird,et al.  Eye-Gaze Direction Modulates Race-Related Amygdala Activity , 2008 .

[30]  Moshe Bar,et al.  Cultural Specificity in Amygdala Response to Fear Faces , 2008, Journal of Cognitive Neuroscience.

[31]  Reginald B. Adams,et al.  Polling the Face: Prediction and Consensus across Cultures , 2022 .

[32]  Marco Iacoboni,et al.  Us versus them: Political attitudes and party affiliation influence neural response to faces of presidential candidates , 2007, Neuropsychologia.

[33]  William A. Cunningham,et al.  Implicit and Explicit Evaluation: fMRI Correlates of Valence, Emotional Intensity, and Control in the Processing of Attitudes , 2004, Journal of Cognitive Neuroscience.

[34]  Joseph E LeDoux,et al.  Contributions of the Amygdala to Emotion Processing: From Animal Models to Human Behavior , 2005, Neuron.

[35]  William A. Cunningham,et al.  The Neural Substrates of In-Group Bias , 2008, Psychological science.

[36]  Joan Y. Chiao,et al.  Cultural neuroscience: Parsing universality and diversity across levels of analysis. , 2007 .

[37]  James M. Kilner,et al.  Brain systems for assessing facial attractiveness , 2007, Neuropsychologia.

[38]  A. Todorov,et al.  Predicting political elections from rapid and unreflective face judgments , 2007, Proceedings of the National Academy of Sciences.

[39]  R. Adolphs,et al.  Impaired Recognition of Social Emotions following Amygdala Damage , 2002, Journal of Cognitive Neuroscience.

[40]  Steven N. Kaplan,et al.  Top Executive Rewards and Firm Performance: A Comparison of Japan and the United States , 1994, Journal of Political Economy.

[41]  Jason P. Mitchell,et al.  Dissociable Medial Prefrontal Contributions to Judgments of Similar and Dissimilar Others , 2006, Neuron.

[42]  S. Kitayama,et al.  Handbook of Cultural Psychology , 2007 .