ADDInPanel: Adaptive advertising interactive panel

In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer's age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated.