Parental Influences On Adolescent Media Use

The developing child in modern society is typically introduced to the mass media in the home, and it is at home that he is most likely to use several varieties of print and broadcast media. By the time he reaches adolescence, it is plausible to assume that his patterns of media use have been shaped by social influences in the home, particularly his parents. Many parents express concern about mass media influences on their youngsters and appear to be quite willing to modify their own behavior if it will encourage desirable patterns of media use by their adolescents.