Relationships Among Fashion Consumer Groups, Locus of Control, Boredom Proneness, Boredom Coping and Intrinsic Enjoyment

Fashion change agents and fashion followers differ in their need for mental stimulation. Within a context of fashion diffusion theory, this study examined the effects of locus of control and fashion consumer group on three attributes linked to mental stimulation boredom proneness, intrinsic enjoyment, and boredom coping. For this US sample of young women, an internal locus of control orientation was associated with a higher level of fashion innovativeness and opinion leadership. Fashion change agents, with either an internal or external locus of control orientation, and fashion followers with an external locus of control orientation, were similar in their heightened ability to entertain themselves (internal stimulation). Fashion followers with an external locus of control orientation were less able to entertain themselves than the other three groups.

[1]  J. Workman,et al.  Fashion Groups, Gender, and Boredom Proneness , 2004 .

[2]  S. Vodanovich,et al.  Psychometric Measures of Boredom: A Review of the Literature , 2003, The Journal of psychology.

[3]  Pierre Beaudoin,et al.  Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents , 2003 .

[4]  M. R. Solomon.  Consumer Behavior: In Fashion , 2003 .

[5]  W. Bearden,et al.  Consumer Self‐Confidence: Refinements in Conceptualization and Measurement , 2001 .

[6]  Jane E. Workman,et al.  Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups , 2000 .

[7]  Ronald E. Goldsmith,et al.  Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel , 2000 .

[8]  Kristen K. Swanson,et al.  Promotion in the Merchandising Environment , 1999 .

[9]  S. Vodanovich,et al.  Boredom proneness and psychosocial development. , 1999, The Journal of psychology.

[10]  R. Goldsmith,et al.  Consumers' Ethnocentrism and Fashion Leadership , 1998 .

[11]  S. Vodanovich,et al.  Cognitive correlates of boredom proneness: the role of private self-consciousness and absorption. , 1998, The Journal of psychology.

[12]  H. Lefcourt,et al.  Locus of Control for Consumer Outcomes: Predicting Consumer Behavior , 1998 .

[13]  Nimet Uray,et al.  Identifying Fashion Clothing Innovators by Self-Report Method , 1998 .

[14]  Jane E. Workman,et al.  Relationship of Optimum Stimulation Level to Fashion Behavior , 1996 .

[15]  S. Kaiser.  The Social Psychology of Clothing: Symbolic Appearances in Context , 1996 .

[16]  Nancy F. Stanforth.  Fashion Innovators, Sensation Seekers, and Clothing Individualists , 1995 .

[17]  Judith C. Forney,et al.  Clothing Values and Country of Origin of Clothing: A Comparison of United States and New Zealand University Women , 1993 .

[18]  Denise M. Johnson,et al.  Effects of female adolescent locus of control on shopping behaviour, fashion orientation and information search , 1993 .

[19]  Jane E. Workman,et al.  Fashion Opinion Leadership, Fashion Innovativeness, and Need for Variety , 1993 .

[20]  T. Fitzgerald,et al.  The Process of Westernization: Adoption of Western-Style Dress by Korean Women, 1945-1962 , 1993 .

[21]  R. Goldsmith,et al.  Social Values and Fashion Leadership , 1991 .

[22]  Charles F. Hofacker,et al.  Measuring consumer innovativeness , 1991 .

[23]  Usha Chowdhary,et al.  Fashion Opinion Leadership and Media Exposure among College Women in India , 1988 .

[24]  S. Chaiken,et al.  Audience response as a heuristic cue in persuasion. , 1987, Journal of personality and social psychology.

[25]  Sharron J. Lennon,et al.  Individual Differences in Fashion Orientation and Cognitive Complexity , 1987 .

[26]  E. Hirschman,et al.  Hedonic Consumption: Emerging Concepts, Methods and Propositions , 1982 .

[27]  Jane E. Workman,et al.  Fashion consumers and fashion problem recognition style , 2006 .

[28]  W. Coster,et al.  Current concepts of children's perceptions of control. , 1991, The American journal of occupational therapy : official publication of the American Occupational Therapy Association.

[29]  R. Farmer,et al.  Boredom proneness--the development and correlates of a new scale. , 1986, Journal of personality assessment.

[30]  Richard J. Haier,et al.  Intrinsic Enjoyment and Boredom Coping scales: Validation with personality, evoked potential and attention measures. , 1984 .

[31]  Fehr,et al.  Introduction to Personality , 1983 .

[32]  E. Hirschman,et al.  An Examination of Innovative Communicators, Opinion Leaders and Innovators For Men's Fashion Apparel , 1978 .

[33]  M. Murphy,et al.  Fashion innovation and marketing , 1978 .

[34]  J. Rotter.  Generalized expectancies for internal versus external control of reinforcement. , 1966, Psychological monographs.