Statistical research: lost in translation? If you want to get doctors onside, speak their language.
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Language is, without question, the most effective way to communicate. It is also the most effective way to miscommunicate. So when we depend on others to accomplish our goals, we had better understand what words and phrases mean to them and know exactly how to explain what we need in their terms—
[1] Allan Donner,et al. Design and Analysis of Cluster Randomization Trials in Health Research , 2001 .