Beyond Fact or Artifact: An Assessment of Fishbein and Middlestadt's Perspectives on Attitude Change Processes

In this brief article, we respond to some specific issues raised in Fishbein and Middlestadt's (F & M's; 1995) article. We suggest that F & M's perspective is inconsistent with current research findings, and we focus on examining how various moderator variables may influence the processes of attitude formation and change. Next, we discuss the links between theory and measurement and issues that we feel need to be prioritized in this area in the light of F & M's comments.

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