Intercultural observer preference for perceived illumination chromaticity for different coloured object scenes

The preference for the chromaticity of high illuminance, high colour rendering LED illumination of different scenes was investigated for Chinese and European observers. An experiment about the preference for perceived illumination chromaticity was conducted with the same multi-LED light engine, same viewing booth and same coloured objects transported between Germany and China. Observer preference for perceived illumination chromaticity was significantly influenced by correlated colour temperature (2700 K–6500 K), object scene colour (red, blue or mixed), cultural background (Chinese or European origin, living in Germany or in China) and gender (men, women). The results can be used to choose an appropriate correlated colour temperature (e.g. warm white or cool white) for a high-quality lighting product to illuminate different object scenes (e.g. red or blue objects) so as to achieve good user acceptance in the global market.