It is now clear that the nitrogen problem is one of the most pressing environmental issues that we face. But in spite of the enormity of our influence on the N cycle and consequent implications for the environment and for human well-being, there is surprisingly little attention paid to the issue. While biodiversity loss and climate change have spawned huge budgets to create national and multidisciplinary programs, global organizations, political and media attention, the N challenge remains much less apparent in our thinking and actions. This is because we are educated with the important role that N plays with regard to food security. This paper aims to contribute to the understanding of the N challenge, and to provide options for decreasing the negative impacts of excess N.