Contemporary Research in E-Marketing

Evaluation Of Web Sites On Information And Entertainment Properties: The Role Of Involvement An Examination of Consumer Behavior on eBay Motors Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India User-Centered Design And Marketing: Online Customer Value A Synthesis and Analysis of Behavioral and Policy Issues in Electronic Marketing Communications Providing Value To Customer In E Commerce Environments: The Customer's Perspective Key Success Requirements for Online Brand Management The Evolution Of The Theory And Practice Of Marketing In The Light Of Information Technology The Internet And Global Markets Stance Analysis: Social Cues And Attitudes In Online Interaction Application Of Internet-Based Marketing Instruments By Multi-Channel Retailers: A Web Site Analysis In The US And The UK The E-Mode of Brand Positioning-The Need for an Online Positioning Interface Locked-In By Services: Willingness To Pay More And Switching Behavior In A Digital Environment