Tug of war in innovation - coopetitive service development

Innovative new services are increasingly being developed in close collaboration between different organisations. As part of this development, competing firms have started collaborating with each other. These firms face new challenges arising from the service context and the existence of competitive tensions. We present an explorative case study of Finnish mobile TV service development with a focus on inter-firm coopetition (simultaneous competition and cooperation). Our results carry implications in terms of the nature, the challenges and opportunities involved, and of the management of coopetitive service development.

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