Research on the Operational Efficiency of Subscription Accounts

The operation and profit of the subscription account is an important guarantee for maintaining its own high-quality development. It constructs an operation efficiency evaluation index system, with customer acquisition input and profit acquisition input as input indicators, and customer acquisition output and profit acquisition output as output indicators. On this basis, the DEA-BCC model was used to evaluate the operational efficiency of 28 subscription accounts. Based on the analysis results, this paper puts forward the improvement measures for non-DEA effective subscription accounts. Finally, this article uses Tobit regression to explore the influencing factors of operational efficiency. The results show that only 14 subscription accounts are DEA efficiency. The quality of average non-original articles has a negative impact on operational efficiency, and the quality of average original articles and the number of daily non-original articles have a positive impact on operational efficiency. Therefore, subscription accounts should pay attention to the quality of original articles and balance the quantity and quality of articles in operation management.