Empirical Research on the Influencing Factors of Urban Residents' Consumption Behavior of Scene-watching Martial Arts Competitions

Through the methods of literature,questionnaire survey,factor analysis,this paper analyzes the twenty-five kinds of factors of urban residents' consumption behavior of scene-watching martial arts competitions.Empirical research shows that the factors of urban residents' consumption behavior of scene-watching martial arts competitions are multi-dimensional,including product quality factor,consumer's own factor,cost factor,propaganda factor,venues landscape factor,human environmental factor.According to the empirical research and analysis,constructive suggestions have been proposed which would promote the consumption of watching martial arts tournament and accelerate the process of martial arts' industrialization.