Using the Repertory Grid Technique to Surface Strategic Planning Assumptions

Purpose – In his article titled, “The theory of the business,” Peter Drucker suggests that organizations need to frequently challenge the assumptions underlying their theory of the business (TOB) in order to assure that it remains viable. Accordingly, the purpose of this paper is to introduce the repertory grid technique (RGT) and illustrate how it can be used as a strategic planning tool to surface the assumptions underlying an organization's TOB.Design/methodology/approach – The RGT's merits as a planning tool are demonstrated through a case study involving the president of a Pittsburgh‐based financial services organization. Specifically, this case study describes how the RGT and the organization's competitors were used to surface the assumptions underlying the organization's TOB.Findings – The paper describes how the assumptions surfaced from this case study can be used to challenge the organization's TOB. Furthermore, guidance is offered as to how the RGT can be integrated into an organization's strat...