Industry environment is not just to meet customer requirement, but also to run their business effectively and efficiently in order to face the global competition. Although there are many methods have been developed, practitioner still finds difficulties when implement the methods. MIPI (Model-based and Integrated Process Improvement) by Sola Adesola and Tim Baines showed a holistic, structured and procedural guidance for improving business processes. MIPI is developed by reviewing and analysing current methodologies and selecting a few frameworks against key performance indicators.. By using MIPI methodology, industry not only can identify non value added activities in their processes but also can align with organization vision and mision. Hence, practitioners can have structured steps which are consistent and efficient when improving business process. Case study taken on hatchery produced Days Old Chicks (DOC) which identify business needs and problem areas using pareto chart shows that small and weak DOC is the highest rank (39%). As-Is Process Mapping also conducted to capture current business process architecture. Using Cause and Effect Diagram and Failure Mode and Effect Analysis (FMEA) organization can identify that improper heater control in hatchery machine is the main problem (Risk Priority Number : 36). Action plan created in to a matrix as road map for process improvement plan.
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