The Study of Bicycle Lead User Rcquirements on thcCorresponding Leisure Clothing Design

The progress of technology has made consumers incrcease the requirements of product functions. Differentgroups of users may have different preferences on product characteristics. As such,the designer needs toaccurately grasp the requirements and preferences of consumers to ensure successful product devcelopment.This study analyzed use erperience and preference of product lead users and then explored the preference ofdifferent groups of consumer on bicycle leisure clothing design characteristics. The study used multipleregression analysis and analytic hierarchy process to identify lead users and the corresponding productrequirements. The concept of conjoint analysis also uscd to investigate the preference of different groups oflead users. The preferences of subjects can be divided into three groups according to thc results of the study.and the preference structure is signifieantly dlfferent.The first ethnic group belongs to acsthelic and easygoingimportance to the additional functional and appearance of the bicycle leisure clothing; the third groupemphasizes on the quality of materials and additionlal features of the sewing:the third group tends to the mainfunction of the sewing machine,security and comfort. AII the preferences of ethnic group contents can berefercnced for designers and design team to define consumer requirements and criteria in the process of bicycleleisure clothing development.