한방관광사업의 타당성분석에 관한 탐색적 연구

Abstract It is very interesting that origin of terms, ``hotel`` and ``hospital``, is ``hospitale``, and is meaningful to adopt oriental medicine due to the dramatic increase of demand concerning health matters tourism. This explorative study is to connect tourism to all sectors of oriental medicine industry including primary, secondary, tertiary industries related medicine. This study has chosen a specific area, Jin-An province which is the first trial plantation area cultivating ginseng in Korea to analyze the strategy of oriental medicine tourism program (lohas oriental medicine therapia). This example planning report just said that this project`s profitability was very good, but did not use feasibility study method, could not verify the profitability. So This study used 4 feasibility study method, that is payback period method, accounting rate of return method, Internal rate of return method, net present value method. The results are PPM 1.5, ARR 116%, IRR 105.418% NPV about 175billion.