论文信息 - Public Policy and Consumer Information: Impact of the New Energy Labels

Public Policy and Consumer Information: Impact of the New Energy Labels

Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.

William L. Wilkie | Dennis L. McNeill | D. L. McNeill | W. L. Wilkie | D. L. Mcneill

[1] Some Issues in Designing Consumer Information Studies in Public Policy , 1978 .

[2] James R. Bettman,et al. Patterns of Processing in Consumer Information Acquisition , 1976 .

[3] James R. Bettman,et al. Issues in Designing Consumer Information Environments , 1975 .

[4] Alan G. Sawyer. Demand Artifacts in Laboratory Experiments in Consumer Research , 1975 .

[5] B. Mcguire,et al. Voluntary labeling program for household appliances and equipment to effect energy conservation :: annual report for calendar year 1974 , 1975 .

[6] William L. Wilkie,et al. Analysis of Effects of Information Load , 1974 .

[7] J. Jacoby,et al. Brand Choice Behavior as a Function of Information Load , 1974 .

[8] William L. Wilkie,et al. The Role of Marketing Research in Public Policy Decision Making , 1974 .

[9] Roger M. Heeler,et al. Measure Validation in Marketing , 1972 .

[10] R. Staelin,et al. Prepurchase Information Seeking for New Cars and Major Household Appliances , 1972 .

[11] What Are the Benefits of Unit Pricing? , 1972 .

[12] D. Campbell,et al. Convergent and discriminant validation by the multitrait-multimethod matrix. , 1959, Psychological bulletin.