论文信息 - Quick Response Adoption Process in the Korean Apparel Industry

Quick Response Adoption Process in the Korean Apparel Industry

The purpose of this study was to explore three specific determinants for the Quick Response (QR) adoption process in the Korean apparel industry. For QR adoption, organizational strategy, perception of QR benefits, and usage level of QR technologies were included as constructs in this study. The conceptual framework for the study was based on Rogers' innovation-decision process model (Rogers, 1983). A random sample of 250 Korean apparel manufacturers without location limitation was selected from the Korean apparel manufacturers' list. A mail questionnaire was pilot tested, and the revised questionnaire was sent to CEOs. Response rate was 41 % (n = 102). Regression and discriminant analyses were used for data analysis. Organizational strategy was significantly related to perception of QR benefits. The perception of QR benefits had a significant relationship to QR adoption. QR adoption had significant relationship to the usage level of QR technologies. This information provides a direction for strategic planning to apparel companies.

Eunju Ko

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