Exploring the organisational impact and perceived benefits of wireless Personal Digital Assistants in restaurants

The hospitality industry, more specifically restaurants, has recently started to exploit the benefits of mobile technologies. This research explores the perceived benefits of using Personal Digital Assistants (PDAs) in a restaurant in a B2E context. The findings indicated that the most common perceptions are increased efficiency, speedier service, better usability and ease of use, enhanced reputation/image and increased accuracy. Most of the negative perceptions were related to the technical shortcomings of the technology such as unreliable transmission of data, system crashes, short battery life and limited durability of the devices. The paper concludes with recommendations for future practice and research.

[1]  Stuart J. Barnes,et al.  Wireless support for mobile distributed work: taxonomy and examples , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[2]  Tommi Laukkanen,et al.  Consumer value creation in mobile banking services , 2005, Int. J. Mob. Commun..

[3]  Andreas Pitsillides,et al.  Key issues for the design and development of mobile commerce services and applications , 2005, Int. J. Mob. Commun..

[4]  R. Bharat Rao,et al.  Wireless Broadband Networks: The U.S. Experience , 2003, Int. J. Electron. Commer..

[5]  Fred D. Davis,et al.  A Model of the Antecedents of Perceived Ease of Use: Development and Test† , 1996 .

[6]  Stuart J. Barnes,et al.  Mobile marketing: the role of permission and acceptance , 2004, Int. J. Mob. Commun..

[7]  A. Parasuraman,et al.  The impact of technology on the quality-value-loyalty chain: A research agenda , 2000 .

[8]  Stuart J. Barnes,et al.  Wireless sales force automation: concept and cases , 2005, Int. J. Mob. Commun..

[9]  Roger Palmer,et al.  There’s no business like e‐business , 2002 .

[10]  S. Jarvenpaa,et al.  Exploring the implications of m-commerce for markets and marketing , 2002 .

[11]  Jen-Her Wu,et al.  An Empirical Study of Consumers Adopting Mobile Commerce in Taiwan: Analyzed by Structural Equation Modeling , 2003, PACIS.

[12]  Keng Siau,et al.  Mobile Commerce: Promises, Challenges and Research Agenda , 2001, J. Database Manag..

[13]  Stuart J. Barnes Enterprise mobility: concept and examples , 2003, Int. J. Mob. Commun..

[14]  Franz Lehner,et al.  The future of mobile technology: findings from a European Delphi study , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[15]  E. Rogers,et al.  Diffusion of innovations , 1964, Encyclopedia of Sport Management.

[16]  Stuart J. Barnes,et al.  The emergence of mobile business as a research discipline: past, present and future , 2005 .

[17]  Stuart J. Barnes Mbusiness: The Strategic Implications of Mobile Communications , 2003 .

[18]  John W. Creswell,et al.  Research Design: Qualitative, Quantitative, and Mixed Methods Approaches , 2010 .

[19]  Stuart J. Barnes,et al.  M-banking services in Japan: a strategic perspective , 2004, Int. J. Mob. Commun..

[20]  Stuart J. Barnes Unwired business: wireless applications in the firm’s value chain , 2002 .

[21]  Erik Beulen,et al.  The Impact of Online Mobile Office Applications on the Effectiveness and Efficiency of Mobile Workers Behavior: A Field Experiment in the IT Services Sector , 2002, ICIS.

[22]  Izak Benbasat,et al.  The Case Research Strategy in Studies of Information Systems , 1987, MIS Q..

[23]  Keng Siau,et al.  Mobile communications and mobile services , 2003, Int. J. Mob. Commun..

[24]  Gordon B. Davis,et al.  User Acceptance of Information Technology: Toward a Unified View , 2003, MIS Q..

[25]  James B. Pick,et al.  Technology factors in corporate adoption of mobile cell phones: a case study analysis , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[26]  Jairo A. Gutiérrez,et al.  A framework for effective quality of service over wireless networks , 2005, Int. J. Mob. Commun..

[27]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[28]  Mark Heitmann,et al.  Using means-end chains to build mobile brand communities , 2004, 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the.

[29]  Weidong Xia,et al.  The influence of persuasion, training and experience on user perceptions and acceptance of IT innovation , 2000, ICIS.