Milestones in mass communication research: Media effects

I. RESEARCH AS A BASIS FOR UNDERSTANDING MASS COMMUNICATION. 2. The Payne Fund Studies: The Effects of Movies on Children. 3. The Invasion from Mars: Radio Panics America. 4. The People's Choice: The Media in a Political Campaign. 5. Audiences for Daytime Radio Serials: Uses and Gratifications. 6. The Iowa Study of Hybrid Seed Corn: The Adoption of Innovation. 7. Experiments with Film: Persuading the American Soldier in World War II. 8. Communication and Persuasion: The Search for the Magic Keys. 9. Personal Influence: The Two-Step Flow of Communication. 10.Project Revere: Leaflets as a Medium of Last Resort. II. TELEVISION IN THE LIVES OF OUR CHILDREN: THE EARLY YEARS. 12. The Agenda-Setting Function of the Press: What to Think About. 13. Violence and the Media: The Turbulent Sixties. 14. The Surgeon General's Report: Television and Social Behavior. 15. Television and Behavior: Ten Years of Progress. 16. The Lessons of the Milestones. Index.