For many consumer products the packaging is as important as the product itself. This means that one does not exist without the other. The product development process, in this in case, is only complete when the packaging is also developed. This work aims to consider an integrated Sustainable Packaging Design Model(SPkDM). Therefore, in view of the imperious necessity and concurrence of PDP (Product Development Process) and PkDP (Packaging Development Process) and its interdependence and the resulted solutions, a model that also integrates the environmental aspects was established upon their initial phases. The strategies of eco-design and tools must be incorporated in each phase of the development process, as well as the assessment of the impacts, before going to the next phase.. They also provide the designers with data that will enable them to refine the packaging and the product. The model will instrument the packaging designers of the companies, guaranteeing that the process has a better ecological efficiency. The regular use of the model will bring as benefits time, cost and environmental impact reductions of the packaging.
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