Addressing the Privacy Paradox by Expanded Privacy Awareness - The Example of Context-Aware Services

When interacting with applications, users are less restrictive in disclosing their personal data than if asked in an application-independent context. On a more general level this behavior is termed as privacy paradox. The creation of privacy awareness can assist users in dealing with context-aware services without harming their privacy unintentionally, thereby addressing the privacy paradox. The paper in hand provides a research approach towards the integration of privacy awareness on an application-specific level, especially taking into account conflicting interests between users and providers of context-aware services. It shows that expanding privacy awareness towards knowledge about methods and tools to react turns out to be useful.