MOBILE LOCATION SERVICES
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This study paper aims to address the ITS market from a different perspective. A lot of the ITS applications rely on identifying the location of a user whether it is a cellular subscriber, a passenger car, a fleet vehicle or a public transport vehicle. A lot of the ITS applications also involve the cooperation between different industry players whether these are cellular companies, equipment, car manufacturers, terminal suppliers, system integrators or content providers. This paper identifies all these services which are location dependent under the banner Mobile Location Services. It also looks into the market structure and identifies the opportunities for each player involved. For the covering abstract see IRRD E102946.