Acceptance of future persuasive in-car interfaces towards a more economic driving behaviour

Measuring user acceptance to avoid system rejection by the users in pre-prototype stage of product development is of high interest for both researchers and practitioners. This is especially true when technology uses strategies of persuasion in an emotional laden environment like the car. This paper presents the results of an online survey aiming at evaluating the acceptance of future persuasive in-car interaction approaches for a more economic driving behaviour. Five different persuasive interface concepts are presented and studied towards their acceptance. The results show an overall acceptance of the system concepts and the usefulness of the presented method. We show that individual expectations of the systems' disturbance and risk have an effect on the acceptance of technology and the behavioural intention to use.

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