SNS를 활용한 문화상품 시장 활성화에 관한 연구

After the Industrial Revolution, the various media, like Radio and TV, was invented after the development of the telephone. After that the internet appeared and it was a chance to break down the communication barrier beyond the limitation as one-way communication. A period of Web 2.0 which makes "attending", "sharing" and "opening" to be as pivots introduced and the number of Smart-mobile phone users recorded more than half of the population of Korea. Finally It was followed the appearance of Social Network Service (SNS) and it became to be an active network system showing and evaluating the goods. The object of this study is analyzing the current situation of Korean traditional crafted products based on the present condition of on-line marketing about the sales vitalization of on-line internet site and consumer investigation with a survey. That is for adapting the SNS marketing into on-line shopping providing traditional crafted products. For this study, I had a survey with 70 of consumers who had ever purchased Korean traditional crafted goods and analyzed it focusing on SNS on-line marketing. As introduction, I am writing the background, the purpose, the method and the range of the research. We can find the notion and the types of Korean traditional crafted products and we can be also aware of the emergence, the meaning and the types of SNS in the main part. 4 international or domestic search engines were selected which sell Korean crafted products. I captured each initial screen page of them and analyzed them to compare the situation how SNS is used in on-line among the engines. In order to figure out the impacts of the operating SNS in on-line on potential consumers, I also had a survey with the users and analyzed them whether the arrival of SNS is necessary and appropriate. With my research, I wish that I would let all the people know the excellence of Korean traditional crafted products not only for domestic but also for the international potential consumers by activating the SNS marketing.