Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat
暂无分享,去创建一个
[1] S. Jun,et al. The effects of nostalgia marketing on consumers’ brand extension evaluation , 2022, Journal of Brand Management.
[2] Ermal Bino,et al. Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model , 2021, FIIB Business Review.
[3] Yukti Sharma,et al. A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements , 2020 .
[4] A. B. Hamid,et al. Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda , 2020 .
[5] D. Srivastava,et al. Guru War: In Light of the 4’Ps of Strategic Marketing , 2020, FIIB Business Review.
[6] Indro Adinugroho,et al. Industry, Brand, and the Role of Digital Medium , 2018, CommIT (Communication and Information Technology) Journal.
[7] John B. Ford,et al. The cross-cultural scale development process: The case of brand-evoked nostalgia in Belgium and the United States , 2018 .
[8] A. Diamantopoulos,et al. I hate where it comes from but I still buy it: Countervailing influences of animosity and nostalgia , 2017 .
[9] C. Veloutsou,et al. Decoding the complexity of the consumer-based brand equity process , 2016 .
[10] J. Arndt,et al. Nostalgia counteracts self‐discontinuity and restores self‐continuity , 2015 .
[11] Abdullah J. Sultan,et al. Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements , 2014 .
[12] Justina Gineikienė. CONSUMER NOSTALGIA LITERATURE REVIEW AND AN ALTERNATIVE MEASUREMENT PERSPECTIVE , 2013 .
[13] Ian Phau,et al. The value of historical nostalgia for marketing management , 2011 .
[14] Elyette Roux,et al. A semiotic analysis of nostalgia as a connection to the past , 2008 .
[15] John B. Ford,et al. Nostalgia and giving to charity: a conceptual framework for discussion and research , 2008 .
[16] David Sprott,et al. THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects , 2004 .
[17] David Sprott,et al. The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study , 2002 .
[18] Jean-Louis Chandon,et al. Consumer-Brand Relationships: A Contrast of Nostalgic & Non- Nostalgic Brands , 2014 .