论文信息 - A PROLOG-based PC-implementation for new product introduction

A PROLOG-based PC-implementation for new product introduction

Activities which improve knowledge about and/or support decisions concerning NPI (New Product Introduction) are known to belong to an important area within marketing research as well as within applications of marketing research to reality. Additionally, the NPI-area seems to be well-suited for illustrating basic principles of a prototype implementation of a knowledge-based decision support system.

Wolfgang Gaul | A. Schaer

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