Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis

There is a substantial body of literature on information technology (IT) outsourcing. However, little is known about employing IT outsourcing to generate innovation. In this paper, we articulate the ex ante as well as ex post contracting challenges that could preclude firms from realizing such business value through outsourcing. We develop and test a model linking innovation in IT outsourcing (process innovation and service innovation) to two complementary solutions to the contractual problems: credible commitments and contingent control rights. Alternative empirical estimation approaches support the basic thesis that contractual solutions are complementary in their association with enhanced innovation performance. Our study suggests that portfolios of complementary contractual provisions need to simultaneously address ex ante and ex post hazards through contract design in the outsourcing of innovative tasks. Theoretical and practical implications are explicated.

[1]  Scott Stern,et al.  Complementarity Among Vertical Integration Decisions: Evidence from Automobile Product Development , 2007, Manag. Sci..

[2]  Paul A. Gompers,et al.  The Use of Covenants: An Empirical Analysis of Venture Partnership Agreements , 1996, The Journal of Law and Economics.

[3]  Josh Lerner,et al.  Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances , 2012 .

[4]  David M. Drukker,et al.  Estimation of Multivalued Treatment Effects under Conditional Independence , 2013 .

[5]  O. Williamson,et al.  The mechanisms of governance , 1996 .

[6]  Dovev Lavie Alliance Portfolios and Firm Performance: A Study of Value Creation and Appropriation in the U.S. Software Industry , 2007 .

[7]  J. Birkinshaw,et al.  Management innovation , 2005, IEEE Engineering Management Review.

[8]  J. Oxley Appropriability Hazards and Governance in Strategic Alliances: A Transaction Cost Approach , 1997 .

[9]  A. Zenker,et al.  Business services as actors of knowledge transformation: the role of KIBS in regional and national innovation systems , 2001 .

[10]  Pierre Azoulay,et al.  Nasty, Brutish, and Short: Embeddedness Failure in the Pharmaceutical Industry , 2010 .

[11]  Per Strömberg,et al.  Financial Contracting Theory Meets the Real World: An Empirical Analysis of Venture Capital Contracts , 2000 .

[12]  Michael A. Cusumano,et al.  The Role of Services in Platform Markets , 2008 .

[13]  Ramanath Subramanyam,et al.  Contractual Provisions to Mitigate Holdup: Evidence from Information Technology Outsourcing , 2010, Inf. Syst. Res..

[14]  B Bhattacharyya,et al.  The new age of innovation: Driving co-created value through global networks , 2008 .

[15]  Kyle J. Mayer,et al.  Contract design as a firm capability: An integration of learning and transaction cost perspectives , 2007 .

[16]  Jeffrey M. Woodbridge Econometric Analysis of Cross Section and Panel Data , 2002 .

[17]  Kyle J. Mayer,et al.  Complementarity and Evolution of Contractual Provisions: An Empirical Study of IT Services Contracts , 2007, Organ. Sci..

[18]  Matias D. Cattaneo,et al.  Efficient semiparametric estimation of multi-valued treatment effects under ignorability , 2010 .

[19]  Casey Ichniowski,et al.  How Does Information Technology Really Affect Productivity? Plant-Level Comparisons of Product Innovation, Process Improvement and Worker Skills , 2005 .

[20]  Anandasivam Gopal,et al.  Research Note - On Vendor Preferences for Contract Types in Offshore Software Projects: The Case of Fixed Price vs. Time and Materials Contracts , 2008, Inf. Syst. Res..

[21]  B. Klein,et al.  Vertical Integration, Appropriable Rents, and the Competitive Contracting Process , 1978, The Journal of Law and Economics.

[22]  Jan B. Heide,et al.  Specific Investments in Marketing Relationships: Expropriation and Bonding Effects , 2003 .

[23]  R. Gulati,et al.  The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances , 1998 .

[24]  J. Geweke,et al.  Bayesian Inference in Econometric Models Using Monte Carlo Integration , 1989 .

[25]  James J. Anton,et al.  Expropriation and Inventions: Appropriable Rents in the Absence of Property Rights , 1994 .

[26]  Fabrice Lumineau,et al.  How Contracts Influence Trust and Distrust , 2017 .

[27]  A. Arora Contracting for tacit knowledge: the provision of technical services in technology licensing contracts , 1996 .

[28]  Kyle J. Mayer,et al.  Learning to Contract: Evidence from the Personal Computer Industry , 2004, Organ. Sci..

[29]  Jeroen G. Kuilman,et al.  Industrial and Corporate Change , 2013 .

[30]  O. Williamson The Theory of the Firm as Governance Structure: From Choice to Contract , 2002 .

[31]  Michael A. Cusumano,et al.  Services and the Business Models of Product Firms: An Empirical Analysis of the Software Industry , 2013, Manag. Sci..

[32]  P. Teague,et al.  What is Enterprise Partnership? , 2005 .

[33]  Jae-Nam Lee,et al.  IT Outsourcing Strategies: Universalistic, Contingency, and Configurational Explanations of Success , 2004, Inf. Syst. Res..

[34]  Trond E. Olsen,et al.  Endogenous Verifiability and Relational Contracting , 2008 .

[35]  Leslie P. Willcocks,et al.  Cloud Computing as Innovation: Cases and Practices , 2018 .

[36]  Satish Nambisan,et al.  Information Systems as a Reference Discipline for New Product Development , 2003, MIS Q..

[37]  K. Atuahene–Gima,et al.  An exploratory analysis of the impact of market orientation on new product performance a contingency approach , 1995 .

[38]  D. Malhotra,et al.  Shadow of the contract: how contract structure shapes inter-firm dispute resolution , 2011 .

[39]  A. Ariño,et al.  Strategic alliance contracts: dimensions and determinants of contractual complexity , 2007 .

[40]  Steven J. Kahl,et al.  Services, Industry Evolution and the Competitive Strategies of Product Firms , 2014 .

[41]  Stephen P. Jenkins,et al.  Calculation of Multivariate Normal Probabilities by Simulation, with Applications to Maximum Simulated Likelihood Estimation , 2006, SSRN Electronic Journal.

[42]  Ann P. Bartel,et al.  How Does Information Technology Affect Productivity? Plant-Level Comparisons of Product Innovation, Process Improvement, and Worker Skills , 2007 .

[43]  J. Liebeskind,et al.  Contractual Commitments, Bargaining Power, and Governance Inseparability: Incorporating History Into Transaction Cost Theory , 1999 .

[44]  W AndersonShannon,et al.  Management Control for Market Transactions , 2005 .

[45]  K. R. Conner,et al.  A Resource-Based Theory of the Firm: Knowledge Versus Opportunism , 1996 .

[46]  Jeffrey H. Dyer,et al.  The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage , 1998 .

[47]  M. Freel,et al.  Patterns of Technological Innovation in Knowledge‐Intensive Business Services , 2006 .

[48]  Prabhudev Konana,et al.  The Choice of Sourcing Mechanisms for Business Processes , 2007, Inf. Syst. Res..

[49]  John M. Olin,et al.  A Knowledge-based Theory of Governance Choice — A Problem-solving Approach , 2001 .

[50]  J. Angrist,et al.  Does Compulsory School Attendance Affect Schooling and Earnings? , 1990 .

[51]  D. Rivers,et al.  Limited Information Estimators and Exogeneity Tests for Simultaneous Probit Models , 1988 .

[52]  J. B. Quinn,et al.  STRATEGIC OUTSOURCING: LEVERAGING KNOWLEDGE CAPABILITIES , 1999 .

[53]  Mikkel Lucas Overby,et al.  Outsourcing Innovative Capabilities for IT‐Enabled Services , 2006 .

[54]  Todd R. Zenger,et al.  Testing Alternative Theories of the Firm: Transaction Cost, Knowledge-Based, and Measurement Explanations for Make-or- Buy Decisions in Information Services , 1997 .

[55]  K. Arrow Economic Welfare and the Allocation of Resources for Invention , 1962 .

[56]  P. Hertog KNOWLEDGE-INTENSIVE BUSINESS SERVICES AS CO-PRODUCERS OF INNOVATION , 2000 .

[57]  R. Gilson,et al.  Contracting for Innovation: Vertical Disintegration and Interfirm Collaboration , 2008 .

[58]  Michael R. Weeks,et al.  Outsourcing: From Cost Management to Innovation and Business Value , 2008 .

[59]  Prabhudev Konana,et al.  Physical product reengineering with embedded information technology , 2007, CACM.

[60]  K. Atuahene–Gima,et al.  Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance , 2007 .

[61]  Charles Sabel,et al.  Contract and Innovation: The Limited Role of Generalist Courts in the Evolution of Novel Contractual Terms , 2012 .

[62]  O. Williamson Comparative Economic Organization: The Analysis of Discrete Structural Alternatives , 1994 .

[63]  O. Williamson Credible Commitments: Using Hostages to Support Exchange , 1983 .

[64]  Fabrice Lumineau,et al.  Let’s Work it Out (or We’ll See You in Court…) - Litigation and Private Dispute Resolution in Vertical Exchange Relationships , 2011, Organ. Sci..

[65]  Leslie P. Willcocks,et al.  Outsourcing business processes for innovation , 2013 .

[66]  Marcela Miozzo,et al.  Modularity and innovation in knowledge intensive business services: IT outsourcing in Germany and the UK , 2005 .

[67]  Amy L. Ostrom,et al.  Client Co-Production in Knowledge-Intensive Business Services , 2002 .

[68]  Forbes Avenue,et al.  Contractual Flexibility, Rent Seeking, and Renegotiation Design: An Empirical Analysis of Information Technology Outsourcing Contracts , 2012 .

[69]  W. Powell,et al.  Network Dynamics and Field Evolution: The Growth of Interorganizational Collaboration in the Life Sciences1 , 2005, American Journal of Sociology.

[70]  Nicolaj Siggelkow,et al.  Misperceiving Interactions Among Complements and Substitutes: Organizational Consequences , 2002, Manag. Sci..

[71]  M. Venkatraman It-enabled business transformation: from automation to business scope redefinition , 1994 .

[72]  Leslie P. Willcocks,et al.  Transforming A Back-Office Function: Lessons From BAE Systems' Experience With An Enterprise Partnership , 2003, MIS Q. Executive.

[73]  Josh Lerner,et al.  Contractibility and the Design of Research Agreements , 2004 .

[74]  M. Miozzo,et al.  Capabilities of large services outsourcing firms: The "outsourcing plus staff transfer model" in EDS and IBM , 2011 .

[75]  Arvind Parkhe Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of Interfirm Cooperation , 1993 .

[76]  Ron Sanchez,et al.  Modularity, flexibility, and knowledge management in product and organization design , 1996 .

[77]  James J. Heckman,et al.  Econometric Evaluation of Social Programs, Part II: Using the Marginal Treatment Effect to Organize Alternative Econometric Estimators to Evaluate Social Programs, and to Forecast their Effects in New Environments , 2007 .

[78]  Ian Miles Service Innovation: Towards a Tertiarization of Innovation Studies , 2002 .

[79]  Benjamin Klein,et al.  Why 'Hold-Ups' Occur: The Self-Enforcing Range of Contractual Relationships , 1996 .

[80]  Paul P. Maglio,et al.  Fundamentals of service science , 2008 .

[81]  Sujit Bhattacharya,et al.  Mapping a research area at the micro level using co-word analysis , 1998, Scientometrics.

[82]  O. Hart,et al.  Property Rights and the Nature of the Firm , 1988, Journal of Political Economy.

[83]  T. Davenport,et al.  Toward an innovation sourcing strategy , 2003 .

[84]  Paul R. Milgrom,et al.  The Economics of Modern Manufacturing: Technology, Strategy, and Organization , 1990 .

[85]  Leslie P. Willcocks,et al.  Innovating Customer Relationship Management Cloud Services at Standard Chartered Bank , 2018 .

[86]  Michael A. Stanko,et al.  Controversy in Innovation Outsourcing Research: Review, Synthesis and Future Directions , 2010 .

[87]  Rajiv D. Banker,et al.  Understanding the Impact of Collaboration Software on Product Design and Development , 2006, Inf. Syst. Res..

[88]  P. Kale Managing strategic alliances: what do we know now, and where do we go from here? , 2010 .

[89]  Loet Leydesdorff Words and co-words as indicators of intellectual organization , 1989 .

[90]  S. Athey,et al.  An Empirical Framework for Testing Theories About Complimentarity in Organizational Design , 1998 .

[91]  G. Walker,et al.  A Transaction Cost Approach to Make-or-Buy Decisions , 1984 .

[92]  Martin Kloyer,et al.  Effective Control Rights in Vertical R&D Collaboration , 2011 .

[93]  Charles F. Sabel,et al.  Pragmatic Collaborations: Advancing Knowledge While Controlling Opportunism , 2000 .

[94]  E. Hippel Sticky Information and the Locus of Problem Solving: Implications for Innovation , 1994 .

[95]  Jan B. Heide,et al.  Interfirm Monitoring, Social Contracts, and Relationship Outcomes , 2007 .