A comprehensive framework for measuring service quality perceptions of patients: A case of Indian hospitals

The increasing purchasing power of Indian customers and the significant growth in the industry have led to stiff Indian competition in the Indian healthcare sector. It has become vital for the healthcare providers to deliver and sustain quality practices in order to get established in the global health scenario. The main objective of the paper is to determine the dimensions of service quality in Indian hospitals, from patientspsila perspective. Based on the existing models and the literature on healthcare services, the authors have proposed a framework to conceptualize and measure hospital service quality. This would enable hospital managers understand how patients evaluate the quality of care provided and aid them to allocate resources to various aspects of healthcare, considered to be important by the patients. A questionnaire has been developed for measuring the dimensions of hospital service quality and is being validated. The current work could be extended to determine the link between various aspects of hospital services and patient satisfaction.

[1]  C. Grönroos A Service Quality Model and its Marketing Implications , 1984 .

[2]  A. Parasuraman,et al.  A Conceptual Model of Service Quality and Its Implications for Future Research , 1985 .

[3]  A. Parasuraman,et al.  SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. , 1988 .

[4]  R. Reidenbach,et al.  Exploring perceptions of hospital operations by a modified SERVQUAL approach. , 1990, Journal of health care marketing.

[5]  W. Mangold,et al.  Service Quality: the Front‐stage vs. the Back‐stage Perspective , 1991 .

[6]  Joseph Leunis,et al.  Development of a Multiple‐item Scale for Measuring Hospital Service Quality , 1993 .

[7]  J. Mowen,et al.  Waiting in the emergency room: how to improve patient satisfaction. , 1993, Journal of health care marketing.

[8]  A. Tomes,et al.  Service quality in hospital care: the development of an in-patient questionnaire. , 1995, International journal of health care quality assurance.

[9]  Simon S. K. Lam,et al.  SERVQUAL: A tool for measuring patients' opinions of hospital service quality in Hong Kong , 1997 .

[10]  K. Ruyter,et al.  Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction , 1998 .

[11]  S. Andaleeb,et al.  Determinants of customer satisfaction with hospitals: a managerial model. , 1998, International journal of health care quality assurance incorporating Leadership in health services.

[12]  J. Carman,et al.  Patient perceptions of service quality. Combining the dimensions. , 2000, Journal of management in medicine.

[13]  S. Adams,et al.  Incorporating patients’ assessments of satisfaction and quality: an integrative model of patients’ evaluations of their care , 2001 .

[14]  V. Sower,et al.  The dimensions of service quality for hospitals: development and use of the KQCAH scale. , 2001, Health care management review.

[15]  Richard M. Shewchuk,et al.  Perceptual Gaps in Understanding Patient Expectations for Health Care Service Quality , 2001 .

[16]  David Walters,et al.  Value and value chains in healthcare: a quality management perspective , 2001 .

[17]  Mahmud Akhter Shareef,et al.  Statistical measures of customer satisfaction for health care quality assurance: a case study , 2001 .

[18]  R. N. Anantharaman,et al.  Determinants of customer‐perceived service quality: a confirmatory factor analysis approach , 2002 .

[19]  Adrienne Curry,et al.  Assessing the quality of physiotherapy services using Servqual , 2002 .

[20]  Naceur Jabnoun,et al.  Comparing the quality of private and public hospitals , 2003 .

[21]  M. S. Sohail Service Quality in Hospitals: More Favourable than You Might Think , 2003 .

[22]  Raduan Che Rose,et al.  Hospital service quality: a managerial challenge. , 2004, International journal of health care quality assurance incorporating Leadership in health services.

[23]  K. Otani,et al.  The Impact of Nursing Care and Other Healthcare Attributes on Hospitalized Patient Satisfaction and Behavioral Intentions , 2004, Journal of healthcare management / American College of Healthcare Executives.

[24]  Wann-Yih Wu,et al.  Fuzzy Set Theory Based Decision Model for Determining Market Position and Developing Strategy for Hospital Service Quality , 2004 .

[25]  C. Boshoff,et al.  The relationships between service quality, customer satisfaction and buying intentions in the private hospital industry , 2004 .

[26]  Rajesh Iyer,et al.  Who do you trust? , 2004, Marketing health services.

[27]  Fatma Pakdil,et al.  Patient satisfaction in a preoperative assessment clinic: an analysis using SERVQUAL dimensions , 2005 .

[28]  G. Özer,et al.  The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market , 2005 .